February 20, 2024

BOE: Best of Events 2024 in Dortmund

By Maximilian Karg · 5 minute read

The show attracted thousands of visitors - including event managers, exhibitors, suppliers and creatives from all over the world. With an impressive variety of exhibitors and an extensive program that included workshops, lectures and networking events, BOE 2024 offered an unparalleled opportunity to learn about the latest developments in the event industry and make valuable contacts. Of course, the U2D Ventari team was also present at this event!

Significance of BOE for the event industry

BOE is much more than just a trade fair; it is a meeting place for innovation and inspiration. Its importance for the event industry can be summarized in several key aspects:

Trendsetting: BOE is considered a trend barometer for the event industry. New concepts and technologies that will shape the future of the industry are presented here.

Networking: It offers an ideal platform for networking, enabling professionals to establish new business relationships and strengthen existing partnerships.

Knowledge sharing: A diverse program of workshops and presentations will share valuable insights and knowledge, helping to educate industry participants.

Innovation Showcase: BOE is renowned for showcasing innovative solutions and creative ideas that push the boundaries of what is possible in event design.

Overall, BOE Dortmund represents an important turning point for the event industry by setting new standards for creativity, technology and business strategies. It not only reflects the current state of the industry, but also provides an outlook on the future of event marketing.

Highlights of the BOE 2024

Innovative trends and technologies

The Best of Events International (BOE) 2024 in Dortmund was a focal point for innovative trends and technologies in the event industry. The trade fair offered a comprehensive overview of the latest developments shaping the future of events and trade fairs.

Presentation of new trends in event management

Hybrid event formats: A key trend is the further development of hybrid events that combine physical and digital elements. These formats offer greater reach and flexibility for organizers and participants.

Technological innovations: From virtual reality (VR) and augmented reality (AR) to advanced event apps, BOE 2024 showed how technology can enhance the experience for attendees* and exhibitors*.

Interactive experiences: The show featured interactive technologies that increase attendee engagement, such as gamification elements, artificial intelligence (AI) and interactive displays.

Discussion about sustainable options in exhibition stand construction

Environmentally friendly materials: One focus was on the use of environmentally friendly and recyclable materials in exhibition stand construction. This approach aims to reduce the ecological footprint of events.

Energy efficiency: Innovative lighting and energy systems geared towards sustainability were presented. These systems help to reduce energy consumption and improve the CO2 balance.

Modularity and reusability: BOE 2024 emphasized the importance of modular and reusable stand designs. These concepts help to reduce waste and use resources more efficiently.

U2D Ventari at the BOE 2024

The U2D Ventari team was once again at the BOE in Dortmund. At our stand 7.C02 we presented our flexible event management system. In addition to the classic event management topics, this year we set new impulses in the areas of visitor management, hotel management and lead management. Our event app and Incentives & Hospitality were also in the spotlight.

Our experiences are characterized by interesting encounters and conversations that gave us new insights into the event industry and helped us to present our services and solutions to a wider audience. We had numerous conversations with long-standing existing customers and interested trade fair visitors. These interactions are a valuable opportunity for us to receive feedback and explore potential new avenues of cooperation.

Besucher*innen des U2D Ventari Standes auf der BOE 2024 U2D Ventari welcomed both existing and prospective customers to the stand.

It is very important to us to maintain existing customer relationships. We were able to welcome some of our long-standing customers to our stand and talk to them about their experiences and future projects.

BOE 2024 was characterized by a large number of attractions and a colourful diversity. This atmosphere offered us plenty of inspiration and demonstrated the creativity of the industry. The many presentations on artificial intelligence and AI tools were particularly interesting. These gave us new insights into the technological development of the industry and its significance for the future of event planning.

At our stand, the focus was on incentives, visitor management and lead management. These areas are key for us and we were pleased to be able to present our knowledge and solutions in these areas.

Overall, participating in BOE 2024 was an enriching experience for us as the U2D Ventari team. It not only gave us the opportunity to showcase our strengths, but also to gain important insights into the importance of technological innovation and customer relations in the dynamic events industry.

Interessentinnen und Interessenten auf der BOE Our team took enough time to provide as much insight as possible into U2D Ventari.

Future aspects of the event industry

The Best of Events International (BOE) 2024 in Dortmund was not only a platform for current innovations, but also offered profound insights into the future development of the event industry. The debates and presentations that took place at the trade fair painted a clear picture of how the industry could develop in the coming years.

Future development trends

Digital transformation: Ongoing digitalization will continue to play a central role in the event industry. This includes the integration of technologies such as virtual and augmented reality to create immersive experiences, as well as the use of big data and AI to personalize events.

Sustainability: Another important trend is the increasing importance of sustainability. Organizers and exhibitors will increasingly rely on environmentally friendly practices and materials to minimize the ecological footprint of events.

Mann und Frau in Sesseln mit VR Brillen U2D Ventari was also given the opportunity to test various gadgets.

Hybrid event formats: Hybrid events, which combine both physical and digital elements, are expected to continue to grow in importance. They offer a flexible and accessible alternative to traditional event formats.

Challenges and opportunities

Adapting to change: The industry must continuously adapt to rapidly changing technologies and participant expectations. This requires flexibility and a willingness to innovate from everyone involved.

Security aspects: As the complexity of events increases, so do the security requirements. This applies to both physical aspects and data protection for digital offerings.

Global networking: Globalization offers opportunities for international cooperation and the exchange of best practices. At the same time, it requires an understanding of cultural differences and local circumstances.

Conclusion and outlook

Best of Events International was an outstanding event that provided important insights for the future of the event industry. BOE 2024 impressively demonstrated the innovative power of the event industry. New technologies and creative concepts took center stage and illustrated the continuous development of the industry. A central theme was sustainability in all aspects of event planning and implementation. This ranged from environmentally friendly stand construction concepts to sustainable event practices.

Importance of hybrid events: The trade fair confirmed the trend towards hybrid event formats that integrate both physical and digital elements to offer a more comprehensive and accessible experience.

Preview of BOE 2025

BOE 2024 in Dortmund impressively demonstrated how the event industry is evolving and setting new standards. With a view to BOE 2025, expectations are high, especially with regard to the further development of technologies. It is to be expected that the technologies already presented will not only be further developed, but also integrated into even more innovative event concepts. This development promises to fundamentally change the way we experience events and offers further exciting opportunities for creative and technological innovation.

An additional focus of BOE 2025 is expected to be on interactive and personalized experiences. The aim is to increase attendee engagement through customized and engaging experiences. This trend reflects the growing need for attendees to be active participants in events rather than passive spectators. By using technologies such as augmented reality, virtual reality and personalized apps, event organizers can create unique and memorable experiences that directly engage and involve participants.

In addition, the increasing globalization of the event industry will likely lead to an even greater diversity of international attendees and exhibitors at BOE 2025. This development offers a unique opportunity to share different perspectives and experiences from around the world and to learn from each other. BOE will thus become a melting pot of global ideas and innovations, further pushing the boundaries of event design.

BOE 2024 has provided valuable insights and set new standards for the event industry. BOE 2025 promises to build on this success and continue to act as the leading platform for innovation, networking and knowledge exchange in the event industry. We at U2D Ventari look back on a wonderful trade fair 2024 and look forward to BOE 2025!

Until then it's #stayup2date